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The Society of American Florists (SAF) is the national trade association for the American floral industry, representing more than 17,000 growers, wholesalers and retailers of fresh flowers and plants.
SAF aims at keeping its members up to date with the latest trends in the industry. Apart from this SAF also educates its members about flower decoration and design and plant care.
SAF members are kept informed about the latest news from the floral industry through the SAF research and publications like the Floral Management magazine and its numerous books, manuals and reports.
Some of the major functions that SAF performs are
Society Of American Florists also runs the website aboutflowers.com which talks about the design and decoration aspects of the industry.